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Key benefits
- Determine if the goals for the product were met
- Understand if the process for including usability into the design was successful
- Pat yourself on the back when you have met or exceeded the customer's expectations
- Include missed opportunities in the next release of the product
- Determine if your expected usage for the product is the actual usage
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How it works
- After the product or web site has been released and users have worked with for a sufficient period of time, determine what you need to know about actual usage
- Collect data from a variety of sources such as customer support and other feedback channels
- Contact a small number of users via phone or site visit to understand the in-depth usage of the product
- Determine how to respond to the customer's usage needs in the next release
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