|
Key benefits
- Find the big "gotchas" before final release
- The first "real" customers are using the product in their own environment
- Gain useful data instead of just a checkmark in product development process
|
How it works
- Determine issues to be addressed in Beta
- Determine how to find and recruit the "right" Beta testers
- Prepare materials for Beta test
- Deploy materials
- Have one-on-one contact with a subset of the Beta testers
- Collect data on an ongoing basis
- Analyze and synthesize results
|