Card Sorting Card sorting has many variants that yield valid customer data, both quantitative and qualitative. The items on the cards often are tasks or activities that need to be supported by a product, are part of the user's interests or responsibilities, or are attributes of the users or their context. The categories for the sorts may be customer generated or pre-selected (degree of importance, frequency of occurrence, and difficulty are often useful). Get Trained! Key benefits The cards guarantee the coverage of the topics The users take ownership of the discussion The users answer in the context of their environment The cards provide focal points for detailed discussions Users comment on missing topics and categories How it works The design team selects the questions, topics, and categories The sort is done one-on-one The customer holds and reads the topic on a card The customer places the topic in the sub-category of their choice and explains why The process is repeated with a new set of cards for each category The results are analyzed Relevant comments are compiled To Our Approach Design Technologies Portland, OR Copyright © 2008 by Design Technologies