User Characteristics
What are the defining characteristics of our users and their environment?
What do our current customers actually do with our current product?
How will our web site be used by this particular class of users?
What defines easy to use for this specific group of customers?
Product Strategies
How can we design our system to minimize the cost for customer support?
How can we reduce the time or need for training?
How can we help our users find customer support answers in our web site?
What applications or applets do we need to package with our product in order to make it successful?
How can we use customer data to develop roadmaps for our technology and product development?
What should be the focus of our usability efforts?
Competitive Assessment
How are people using our competitor's product? What do they like about it?
How has the competition addressed their web presence?
What are the strong and weak usability aspects of our competitors' products?
Design Concepts
We need a good user interface design specification that we can implement on schedule.
What design should we use for our new web site?
What user interface paradigm should we employ for our product?
What constitutes a good user interface for this product?
Design Process
What design / development process should we employ to ensure that we get a world class user interface for our next generation product?
We want our engineers to get good information about our customers' needs.
Can you teach our people customer-centered design methods?
Design Evaluation
What is wrong or right with our current design?
What kind of testing should we do to ensure that our product will be perceived as "easy to use" by our customers?
How should we evaluate our early design concepts?
Will our customers be able to use our web site effectively and want to return to it?
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Design Technologies
Portland, OR
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