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Group Elicitation Method

Group Elicitation Method is a set of structured brainstorming activities which consist of "brainwriting," ratification, reformulation, and prioritization.

This method can be used with all design stake holders to identify issues and questions to be answered by the customers.

It is also used with customers to get unbiased reports of needs, issues, questions or levels of product acceptance.


GEM diagram

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Key benefits

  • Efficient parallel process
  • Equal voice for all participants
  • Insures active consideration of all positions
  • Employs cognitive skills of composition, analysis, reflection, and evaluation
  • Lends itself to analytical analysis
  • Personality neutral
  • Not subject to negative group dynamics
How it works
  • Set the context and state the proposition
  • Participants write positions
  • Each participant reads and evaluates the "neighbor's" statements
  • Each participant writes additional unique statements
  • Pass papers to the left and repeat until all positions have been stated
  • Cluster, classify, reformulate, discuss, and prioritize the statements


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