Panel of Customers © A Panel of Customers is an effective alternative to a focus group. A Panel of Customer is crafted to answer specific design questions related to product and interface design. The customer input gathered is used to build understanding of the customer needs and preferences, to inform the product design process, and create product road maps. Get Trained! Key benefits Engaging and interactive experience for customers Direct design team involvement Activities focused on resolving specific design questions More quality time hearing the voice of the customer Highly effective group discussions Efficient gathering of data Increased depth of understanding of customer issues Lasting records for additional analysis How it works Select activities (individual, one-on-one, small group, and large group) to answer specific questions Develop the materials Select the representative customers Train the team Run a pilot session and refine the process Conduct the panels of customers Compile the data and create customer profiles Conduct an analysis & synthesis session and use the results To Our Approach Design Technologies Portland, OR Copyright © 2008 by Design Technologies