Clarifying Web Site Purpose An early step in designing or evaluating a web site is the clarification of the main purposes of the web site, its sub-sites, and key pages. The stakeholders in a web site need to characterize their web site, develop structures, and set priorities. Most sites have one or more of the following purposes: Informational Company presence and profiles Description of products and services News and calendar of events Search Database search Technology investigation Transactional Configurations, orders, sales Behave like traditional applications Communication facilitation Customers - Suppliers - Employees - OEMs Entertainment To Design and Rapid Evaluation of Usable Web Sites Design Technologies Portland, OR Copyright © 2011 by Design Technologies