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Customer-Centered Training

Design Technologies provides courses to support the transfer of usability technology and methods to our clients. Training can take place in a project setting, in an open enrollment course, or on-site for individuals and teams that are interested in using customer information to inform product design decisions. We also customize training to meet specific client needs. Read reviews by our course participants.

Impacting Design with Customer Data Course

This workshop presents 10 steps & methods to understanding customers. The critical initial phase of gathering customer data is highlighted, along with methods of competitive assessment, trade-off analysis, task analysis, alpha and beta testing, and product follow-up. Process mapping, group elicitation method, card sorts, and feature/cost tradeoff methods is the focus of the hands-on activities in this course. Examples, role playing, hands-on exercises, and discussion are used to supplement the presentations.

Objectives

  • Identify, clarify and prioritize design issues
  • Plan a customer driven research project and match design questions to data collection methods
  • Identify and recruit the "right" customers
  • Develop useful contextual data gathering methods through hands-on practical exercise
  • Involve and train the design team to speak with customers
  • Pilot materials and methods
  • Reduce customer data quickly for meaningful analyses
  • Analyze and synthesize customer data to answer design issues and guide future design decisions
  • Leverage the results through optimal communications


Current Courses

Design with Customer Data Useful Betas
Product Design Assessment Designing Usable Web Sites
Using Panels of Customers Rapid Evaluation of Web Site Usability
Domain Characterization

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Design Technologies
Portland, OR

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