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Customer-Centered Training

Design Technologies provides courses to support the transfer of usability technology and methods to our clients. Training can take place in a project setting, in an open enrollment course, or on-site for individuals and teams that are interested in using customer information to inform product design decisions. We also customize training to meet specific client needs. Read reviews by our course participants.

Using Panels of Customers Course

A Panel of Customers, an alternative to Focus Groups, gathers customers and design team members to interact one-on-one concerning product design issues leveraging structured HCI data gathering and analysis methods. A Panel of Customers provides in-depth contact between customers and product design teams that far surpasses traditional focus groups in quality, efficiency, and cost-effectiveness.

The Panel of Customers leverages structured human-computer interaction (HCI) methods to yield answers to specific design questions. This interactive course uses training modules, group discussion, brainstorming, and small working groups. The participants act as members of a product development team and as customers to plan, develop, and train for a panel of customers.

Objectives

  • Differentiate a panel of customers from a traditional focus group
  • Learn what constitutes a panel of customers
  • Learn how and when to use a panel of customers to inform product design
  • Understand the planning needed to successfully conduct a Panel of Customers
  • Learn and practice the key methods for gathering customer data
  • Experience a "mock panel of customers" in a practice session
  • Understand benefits, costs, and implementation issues involved in a Panel of Customers
  • Learn how to build strong teams using these methods


Current Courses

Design with Customer Data Useful Betas
Product Design Assessment Designing Usable Web Sites
Using Panels of Customers Rapid Evaluation of Web Site Usability
Domain Characterization

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Design Technologies
Portland, OR

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